UNTHINKABLE  ///  Be The Exception

STORIES ABOUT BREAKING FROM CONVENTIONAL THINKING IN MARKETING.

U N T H I N K A B L E

Be The Exception


Unthinkable is a travel show for marketers. Instead of places, we visit important topics, then go exploring. These are the stories we find.

Every Monday, join award-winning podcaster and keynote speaker Jay Acunzo on a new journey to break from conventional thinking.




Unthinkable is a travel show for marketers. Instead of places, we visit important topics, then go exploring. These are the stories we find.

Every Monday, join award-winning podcaster and keynote speaker Jay Acunzo on a new journey to break from conventional thinking.


Average Content
Is Everywhere.

It’s never been easier to create something kinda meh. But you’re the kind of person who aspires to create the exceptional. You’re bothered by suck. You’re fueled by creativity. And you obsess over the “content” word in “content marketing.” THIS IS YOUR SHOW.

“The ‘This American Life’ of Marketing Podcasts.”

– iTunes Reviewer

“A show that focuses on the creative process rather than meaningless jargon or soulless metrics? Yes please. Already a big fan” iTunes Reviewer
“You have rapidly become one of my favorite thinkers. Yours and Austin Kleon’s are the only two newsletters I can even get through anymore.
Keep it up! (Please.) (We need it.)”Pierce, Unthinkable Subscriber
LEAVE YOUR OWN iTUNES REVIEW

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 About Jay Acunzo

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating the popular show Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

The mission of Unthinkable is to help others be exceptional by finding and following what makes them an exception.

The world does not need another list article. Nobody is eagerly awaiting the next Ultimate Guide PDF. And for the love of Pete, can marketers spend less time asking people share stuff and more time making stuff worth sharing?

Yes, content marketing’s cup runeth over with all that crap. Some of it can be rather useful. Most of it is hopelessly, painfully mediocre. And missing from all the advice and hacks and gaming of systems is the reason you do the job in the first place: CREATING. GREAT. CONTENT.

It’s time to be an exception to the conventional wisdom.

Are you ready to do the Unthinkable?

Unthinkable Logo_HighRes-2_IconOnly

Unthinkable Logo_HighRes-2_IconOnly

The mission of Unthinkable is to inspire and empower you to be the exception to the conventional wisdom.

The world does not need another list article. Nobody is eagerly awaiting the next Ultimate Guide PDF. And for the love of God, can marketers spend less time on getting people to share stuff and more on making stuff actually worth sharing?

Yes, content marketing’s cup runeth over with all that crap. Some of it can be rather useful. Most of it is hopelessly, painfully mediocre. And missing from all the advice and hacks and gaming of systems is the reason you do the job in the first place: CREATING. GREAT. CONTENT.

It’s time to be an exception to the conventional wisdom. Are you ready to do the Unthinkable?

bio-pic

About Jay Acunzo

Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

     

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 Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.”
In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

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