Welcome to Unthinkable, the show for craft-driven content creators.

Welcome to Unthinkable, the show for craft-driven content creators.



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“The ‘This American Life’ of Marketing Podcasts.”

– iTunes Reviewer

“A show that focuses on the creative process rather than meaningless jargon or soulless metrics? Yes please. Already a big fan” iTunes Reviewer
“The shortcut culture in marketing needs to die. Jay is leading the charge to a future of highly creative, thoughtful content.” iTunes Reviewer
“You have rapidly become one of my favorite thinkers. Yours and Austin Kleon’s are the only two newsletters I can even get through anymore.
Keep it up! (Please.) (We need it.)”Pierce, Unthinkable Subscriber
“Kind of a no brainer to check out if you’re at all interested in marketing, content creation, or storytelling in general.” iTunes Reviewer
LEAVE YOUR OWN iTUNES REVIEW

bio-pic

 Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.”
In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

“Hi, I work in marketing, but, uh, I only really came here to create cool stuff…”


How badly do you want to announce that to the world? How worried are you that you’d get blank stares back? And while we’re at it, when you look at all the content out there, how badly are you bothered by all the suck???

I get it. I’m with you. Put down whatever you’re about to throw. We’ll get through this.

The mission of Unthinkable is to inspire and empower people just like you: craft-driven creators.

You arrived to this industry to create things you love and others love too, but you’re surrounded by an industry obsessed with hacks, shortcuts, and cheap tricks. And while everyone seems to agonize over how to market content well, you think it’s just a little bizarre that more people aren’t agonizing over how to, oh I dunno, create content well. I mean what the actual heck is happening here?
Are you crazy?

No. (Maybe.) But one thing’s for sure: Somewhere along your journey, being creative turned into simply creating.

I feel your pain. But now it’s our time. And it starts right now.

Unthinkable Logo_HighRes-2_IconOnly

Unthinkable Logo_HighRes-2_IconOnly

The mission of Unthinkable is to inspire and empower people just like you: craft-driven creators.

You arrived to this industry to create things you love and others love too, but you’re surrounded by an industry obsessed with hacks, shortcuts, and cheap tricks. And while everyone seems to agonize over how to market content well, you think it’s just a little bizarre that more people aren’t agonizing over how to, oh I dunno, create content well. I mean what the actual heck is happening here?
Are you crazy?

No. (Maybe.) But one thing’s for sure: Somewhere along your journey, being creative turned into simply creating.

I feel your pain. But now it’s our time. And it starts right now.

bio-pic

Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.” In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

 

bio-pic

 Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.”
In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

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