U N T H I N K A B L E
Trust Your Intuition.

Stories about rejecting conventional thinking to be more creative in business.

U N T H I N K A B L E
Trust Your Intuition.

Stories about rejecting conventional thinking to be more creative in business.


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How do you break from conventional thinking? Trust your intuition.

It seems everyone has a magical secret or hack to sell you. But in the noisiest era ever, YOU are the only real path towards creating anything unique. Rather than decide how you should act, our goal is to provide the experiences, skills, and stories you can use to reject conventional thinking, be more creative, and, in the end … decide for yourself.

“The ‘This American Life’ of Marketing Podcasts.”

– iTunes Reviewer

“A show that focuses on the creative process rather than meaningless jargon or soulless metrics? Yes please. Already a big fan” iTunes Reviewer
“You have rapidly become one of my favorite thinkers. Yours and Austin Kleon’s are the only two newsletters I can even get through anymore.
Keep it up! (Please.) (We need it.)”Pierce, Unthinkable Subscriber
LEAVE YOUR OWN iTUNES REVIEW

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 Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.”
In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

The mission of Unthinkable is to help you trust your intuition.

You arrived to this industry to create things you love and others love too, but you’re surrounded by an industry obsessed with hacks, shortcuts, and cheap tricks. And while everyone seems to agonize over how to market content well, you think it’s just a little bizarre that more people aren’t agonizing over how to, oh I dunno, create content well. I mean what the actual heck is happening here?
Are you crazy?

No. (Maybe.) But one thing’s for sure: Somewhere along your journey, being creative turned into simply creating.

I feel your pain. But now it’s our time. And it starts right now.

Unthinkable Logo_HighRes-2_IconOnly

Unthinkable Logo_HighRes-2_IconOnly

The mission of Unthinkable is to inspire and empower people just like you: craft-driven creators.

You arrived to this industry to create things you love and others love too, but you’re surrounded by an industry obsessed with hacks, shortcuts, and cheap tricks. And while everyone seems to agonize over how to market content well, you think it’s just a little bizarre that more people aren’t agonizing over how to, oh I dunno, create content well. I mean what the actual heck is happening here?
Are you crazy?

No. (Maybe.) But one thing’s for sure: Somewhere along your journey, being creative turned into simply creating.

I feel your pain. But now it’s our time. And it starts right now.

bio-pic

Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.” In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

 

bio-pic

 Hi. I’m Jay Acunzo.

I’m obsessed with the c-word in content marketing–so much so that my password for stuff is actually “CreateContent247.”
In my career, I’ve worked for Google in digital media and for several tech startups as head of content. Today, I’m the VP of platform at NextView, a VC firm that works with more than 60 startups, and co-founder of Boston Content, the largest community of content creators in the northeastern US.

I write regularly on my personal blog, Sorry for Marketing, which I’m just realizing probably needs a new password now. My writing and podcasting are popular among digital marketers and parents with the last name Acunzo, and I’m a frequent speaker, some of which even happens on stages.

If nothing else, know this: I am trying my very hardest to make Unthinkable something that you find both nutritious and delicious.

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