2% Better: Why Creative People Obsess Over the Details

Jay AcunzoBlog, Podcast1 Comment

Creative individuals use words like “agonize” and “obsess” when referring to our work. We go home late or wake up early just to refine a tiny little piece of the overall project. Then we suddenly look up and hours have passed.

Why do we go through these mental time warps? What do we think we’ll find on the other side?

Today on the show, stories about craft-driven creators making something just 2% better.

We first go outside the echo chamber with Niko from Granny’s Pie Factory. Turns out they think about creativity and craft much like we do in the digital world.

Then, Macaela at Newfangled Studios teaches us her Unthinkable approach to the creative process.

Listen below or on iTunes, SoundCloud, Stitcher, and wherever else you get your podcasts.


Thank you to Rightside Shirts for supporting Unthinkable. Rightside offers apparel designed by kids who submit their artwork, which then turns into all kinds of t-shirts, phone cases, and even watches. All profits help fund school art programs where it’s needed most. Help empower kids, promote creativity, and support local art programs — go to rightsideshirts.org.


Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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One Comment on “2% Better: Why Creative People Obsess Over the Details”

  1. Pingback: 2% Better: Why Creative People Obsess Over the Details | broadcastingnews

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