There Are No Secrets (And That’s the Secret)

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I think the best secret you can learn is that there are no secrets. This site is normally reserved for opining. Sometimes, I use a little anecdote to reveal a lesson I’ve learned that I also wanted to share with you. Other times, I goof off, using a bunch of animated GIFs or parenthetical asides to land some jokes. But no … Read More

Marketers You Know, Stories You Don’t: Amy Schmittauer

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play Our our every-other-week series profiling names you know sharing stories you don’t concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers. About the … Read More

Remarkable Stories about Using Constraints to Create Better Work

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play This week, we wonder what happens when you embrace constraints, rather than fight for “creative freedom” (and we explore what the heck “creative freedom” even means). Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a … Read More

1 Thing I Think I Think: We Think Too Much

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I think we think too much.  (And yeah, I realize I just thought a thought to think that thought…) A few weeks ago on the show, we heard stories from Mitch Joel, one of the most prolific writers and, as it turns out, voracious readers I’ve ever met. So I asked him the obvious question: Does he have a routine for … Read More

“On a Scale of 1 to 10, I Aspire to Be a 5”

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…said no one, ever. If given the choice, nobody aspires to be a five out of 10. Five is average. Five is MEH. And NOBODY aspires to be “meh.” Nobody sets out with the intention of being average. But we often feel like we don’t have a choice. “My boss…” “My industry…” “My schedule…” “My abilities…” In these moments, it’s just so … Read More

Marketers You Know, Stories You Don’t: Doug Kessler

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and … Read More

The Immensity of Your Work

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Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” — Antoine de Saint-Exupery, French aviator The plea was simple, yet powerful: If … Read More

Don’t Take Your Shot — Take Lots of Shots

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So, what does it take? And while we’re at it, what does it look like? Whatever “it” is for you, it probably doesn’t look like waking up one day to realize you’ve reached it. It’s probably not a single moment when you’ve made it or a single achievement that let’s you know you’ve done it. In reality, “it” is a boulder that you push, inch … Read More

Why You Should Focus More on the INSIDES of Your Content

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less … Read More

The Numbers Aren’t the Things You’re Supposed to Master

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The numbers aren’t the things you’re supposed to master. You’re supposed to master the things that make the numbers go up. But making the numbers go up isn’t the end goal. The end goal is something that rallies people to do the hard work it takes to make the numbers keep growing. But keeping those numbers growing isn’t success. Success is the constant … Read More