“On a Scale of 1 to 10, I Aspire to Be a 5”

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…said no one, ever. If given the choice, nobody aspires to be a five out of 10. Five is average. Five is MEH. And NOBODY aspires to be “meh.” Nobody sets out with the intention of being average. But we often feel like we don’t have a choice. “My boss…” “My industry…” “My schedule…” “My abilities…” In these moments, it’s just so … Read More

Marketers You Know, Stories You Don’t: Doug Kessler

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and … Read More

The Immensity of Your Work

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Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” — Antoine de Saint-Exupery, French aviator The plea was simple, yet powerful: If … Read More

Don’t Take Your Shot — Take Lots of Shots

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So, what does it take? And while we’re at it, what does it look like? Whatever “it” is for you, it probably doesn’t look like waking up one day to realize you’ve reached it. It’s probably not a single moment when you’ve made it or a single achievement that let’s you know you’ve done it. In reality, “it” is a boulder that you push, inch … Read More

Why You Should Focus More on the INSIDES of Your Content

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less … Read More

The Numbers Aren’t the Things You’re Supposed to Master

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The numbers aren’t the things you’re supposed to master. You’re supposed to master the things that make the numbers go up. But making the numbers go up isn’t the end goal. The end goal is something that rallies people to do the hard work it takes to make the numbers keep growing. But keeping those numbers growing isn’t success. Success is the constant … Read More

Marketers You Know, Stories You Don’t: Robert Rose

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Channel links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences. About the series: In an era full of content … Read More

Marketers You Know, Stories You Don’t: Tamsen Webster

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. About the series: In an era full of content marketing … Read More