Don’t Take Your Shot — Take Lots of Shots

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So, what does it take? And while we’re at it, what does it look like? Whatever “it” is for you, it probably doesn’t look like waking up one day to realize you’ve reached it. It’s probably not a single moment when you’ve made it or a single achievement that let’s you know you’ve done it. In reality, “it” is a boulder that you push, inch … Read More

Why You Should Focus More on the INSIDES of Your Content

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less … Read More

The Numbers Aren’t the Things You’re Supposed to Master

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The numbers aren’t the things you’re supposed to master. You’re supposed to master the things that make the numbers go up. But making the numbers go up isn’t the end goal. The end goal is something that rallies people to do the hard work it takes to make the numbers keep growing. But keeping those numbers growing isn’t success. Success is the constant … Read More

Marketers You Know, Stories You Don’t: Robert Rose

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Channel links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences. About the series: In an era full of content … Read More

Marketers You Know, Stories You Don’t: Tamsen Webster

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. About the series: In an era full of content marketing … Read More

Marketers You Know, Stories You Don’t: Mitch Joel

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t (launched last week with the episode “Wizards”). This week, a frank discussion with Mitch Joel (Twitter, Podcast). Stories include Mitch’s first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there’s one platform … Read More

Marketers: Stop Complaining About a “Noisy World” – Noise Is Not Your Problem

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This article will “cut through the clutter.” It’s sure to “stand out from all the noise.” Yes, we live in a world jam-packed with stuff. And as marketers, we love to complain about it. Everywhere you turn, there’s someone in marketing talking about how to handle this “noisy world” of ours: But here’s the deal: Noise is not your problem.  In 2014, after … Read More