Marketers You Know, Stories You Don’t: Robert Rose

Jay AcunzoBlog, Podcast0 Comments

Channel links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences. About the series: In an era full of content … Read More

Marketers You Know, Stories You Don’t: Tamsen Webster

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Channel Links:¬†iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. About the series: In an era full of content marketing … Read More

Marketers You Know, Stories You Don’t: Mitch Joel

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play We¬†continue our every-other-week series¬†profiling names you know sharing stories you don’t (launched last week with the episode¬†“Wizards”). This week, a frank discussion with Mitch Joel (Twitter, Podcast). Stories include Mitch’s first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there’s one platform … Read More

Marketers: Stop Complaining About a “Noisy World” – Noise Is Not Your Problem

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This article will “cut through the clutter.” It’s sure to “stand out from all the noise.” Yes, we live in a world jam-packed with stuff. And as marketers, we love to complain¬†about it. Everywhere you turn, there’s someone in marketing talking about how to handle this¬†“noisy world” of ours: But here’s the deal: Noise is not your¬†problem.¬† In 2014, after … Read More

Want More Creative Marketing? You Need More Sensitive Marketers

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As things get increasingly commoditized¬†in our world, eventually, all task-based, logic-driven¬†jobs in marketing will be automated. Even now, they’re table stakes. They’re the types of tasks that¬†get you to perfectly average. But to¬†differentiate, we can¬†rely more heavily on something others can’t copy and technology can’t commoditize: the¬†creativity¬†of your people. Unfortunately, creativity requires a¬†trait that’s often stigmatized or outright ostracized in … Read More

“It’s Not the Wand, It’s the Wizard” – Untold Stories of Content Marketing’s Best Speakers

Jay AcunzoBlog, Podcast3 Comments

Channel Links: iTunes, SoundCloud, Stitcher, Google Play Today on the show, we explore¬†how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories include¬†Jay Baer’s barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best’s email geekery. At the end, I share some big news. PROUD … Read More

How Travel Affects Creativity: An Exploration for Content Marketers

Jay AcunzoBlog, Podcast0 Comments

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we … Read More