Carving the White Whale

Jay AcunzoBlog, Podcast0 Comments

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. Today, we go deep into the meandering, hilarious story behind Erik Devaney’s attempt to carve a toy for his nephew.  Listen and Subscribe Now: iTunes | SoundCloud | Stitcher   Thank you to Rightside Shirts for supporting … Read More

How a Simple, Silly Blog Turned into Every Writer’s Dream Career

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The following is a reflection on Episode 2: Side Projects, featuring Neil Pasricha (, bestselling author, TED speaker). Read about that episode here, or listen now: iTunes | SoundCloud | Stitcher In June 2008, Neil Pasricha did something that took about 2.8 seconds, but it changed his career forever. His life had grown increasingly uncertain. His marriage was on the rocks; he’d just moved to a … Read More

The Power of Side Projects [Unthinkable Ep. 002]

Jay AcunzoBlog, Podcast1 Comment

In today’s episode, we start with how humans send space probes deep into outer space … which of course ties right to our work as creators. Obviously… Then, we hear from the defender and apostle of Awesome, Neil Pasricha. He’s the creator of the blog, is a New York Times bestselling author, a TED speaker, and the author of the … Read More

Want to Be More Creative? Find a Creative Workout

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Most of us have probably heard of Rafael Nadal. But have you ever heard the story about his arms? There’s something kind of strange about his muscles. Here’s the deal: Nadal is a left-handed tennis player, and because he’s a lefty and a professional who play tennis constantly, his left arm has gotten noticeably bigger and stronger than his right. … Read More

The 2 Fundamental Elements of Every Great Content Creator

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The following is a reflection on Episode 1: Quality vs Quantity. Read about that episode here, or listen via iTunes, SoundCloud, Stitcher, or anywhere you get your podcasts. If I assigned 12 writers the same article, they’d each submit a wildly different draft. Even if I provided the headline and a basic outline for the piece, no two articles would … Read More

Introducing Unthinkable: Finally, a Show for Those Who Love the Content Part of Content Marketing

Jay AcunzoBlog, Podcast4 Comments

iTunes | SoundCloud | Stitcher on a warm summer’s eve, Ulysses F. Marketing was wed to Lady Catherine Content in a small wooded clearing. The ceremony was beautiful yet small, attended only by the happy couple, a local priest, and a handful of friendly woodland creatures who had gathered, likely in anticipation of the crab puffs at the reception. Now, the reason for the ceremony’s secluded location … Read More

Quality or Quantity?

Jay AcunzoBlog0 Comments

Let’s play a game of opposites. Feel free to answer in your head. Ready? What is the opposite of Up? Down. (See? Easy.) What is the opposite of In? Out. (No trick questions here, guys…) What is the opposite of Hot? Cold, exactly right. What is the opposite of … Quality? It’s NOT quantity! And yet it’s understandable if that … Read More