The Role of Gut Instincts in Content Marketing

Jay AcunzoBlog, Podcast0 Comments

that gut feeling

Today we explore the role of your gut instincts in creating exceptional content. This episode features a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn’t believe people rise to the occasion as much as they do something else — something he’s mastered and we should, too, if … Read More

The Origin Story of the Biggest, Baddest Marketing Thought Leader: Orlando Scampington

Jay AcunzoBlog, Podcast0 Comments

orlando scampington biggest thought leader

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they…loved every minute of it. Today in this short story about a side project, we hear the tale of Orlando Scampington, the world’s biggest marketing thought leader. Kinda. Join the community for content-obsessed content marketers: unthinkable.fm Thoughts on … Read More

Twas the Night Before Launching (A Holiday Poem for Creators)

Jay AcunzoBlog, Podcast0 Comments

twas the night before launching

Here’s a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all. Channel Links: iTunes, SoundCloud, Stitcher, Google Play From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! – Jay # # # FULL POEM TRANSCRIPT: Twas the night before launching,  … Read More

Why Is So Much Business Writing Full of Crap? Fear

Jay AcunzoBlog, Podcast0 Comments

josh-bernoff-without-bullshit

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh’s side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author. (Slingshots are short stories … Read More

Best Practices Are Everywhere, But Are They Really the Best?

Jay AcunzoBlog, Podcast0 Comments

death-wish-coffee-best-practices

Join our Unthinkable journey — each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It’s so easy to follow a list or do what … Read More

Reason Number 7,539 You Should Launch a Side Project

Jay AcunzoBlog, Podcast0 Comments

juliana-casale-slingshot-american-craft-beer

Juliana Casale’s story is not unlike most of ours, because Juliana Casale is not unlike most of us: trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. In this episode, she shares the story of how it … Read More

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Jay AcunzoBlog, Podcast1 Comment

think-smaller-unthinkable

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. But what if to get all that, we need to think smaller? Today, we go outside our echo chamber with James Miller, creator of the project A Small Fiction. Then, we hear … Read More