Why You Should Focus More on the INSIDES of Your Content

Jay AcunzoBlog, Podcast0 Comments

Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less … Read More

Marketers You Know, Stories You Don’t: Robert Rose

Jay AcunzoBlog, Podcast0 Comments

Channel links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences. About the series: In an era full of content … Read More

Marketers You Know, Stories You Don’t: Tamsen Webster

Jay AcunzoBlog, Podcast0 Comments

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. About the series: In an era full of content marketing … Read More

Marketers You Know, Stories You Don’t: Mitch Joel

Jay AcunzoBlog, Podcast0 Comments

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t (launched last week with the episode “Wizards”). This week, a frank discussion with Mitch Joel (Twitter, Podcast). Stories include Mitch’s first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there’s one platform … Read More

“It’s Not the Wand, It’s the Wizard” – Untold Stories of Content Marketing’s Best Speakers

Jay AcunzoBlog, Podcast3 Comments

Channel Links: iTunes, SoundCloud, Stitcher, Google Play Today on the show, we explore how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories include Jay Baer’s barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best’s email geekery. At the end, I share some big news. PROUD … Read More

How Travel Affects Creativity: An Exploration for Content Marketers

Jay AcunzoBlog, Podcast1 Comment

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we … Read More

In Search of the Perfect Writing Process

Jay AcunzoBlog, Podcast0 Comments

What is your writing process? Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM! Seth Godin shaves his head ’til you can … Read More

Facing Yourself: Side Projects and the Quest to Create the Exceptional

Jay AcunzoBlog, Podcast0 Comments

Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo – Insta instagram.com/jacunzo LINKS TO … Read More