A Creative Side Project Saved This Startup: The Unlikely Story of Unsplash

Jay AcunzoBlog, Podcast0 Comments

Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want more people to trust their intuition. Slingshots are quick-hitting examples of people who do so. Mikael Cho is the co-founder and CEO of Crew, a marketplace that helps you find designers and developers for your website or app. And at one point in … Read More

Why Your Desire to Be Creative Actually Conflicts with Your Craft

Jay AcunzoBlog, Podcast0 Comments

As you know, our show is dedicated to helping more people trust their intuition. Jay Acunzo Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has … Read More

Why Is Futurist Scott Monty So Obsessed with the Past? (A Short Story About a Side Project)

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It’s time for another Slingshot — short stories of creative side projects that led somewhere unexpected. And what’s more unexpected than one of the marketing industry’s most forward-thinking leaders spending time stuck in the late 1800s? Jay Acunzo Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head … Read More

Want to Follow Your Creative Intuition? Zig When Others Zag

Jay AcunzoBlog, Podcast0 Comments

Unthinkable is an exploration of one question: What happens when you follow your intuition? Jay Acunzo Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has … Read More

Knowing vs. Acting (Plus a Revealing Talk About Making Unthinkable)

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The following originally appeared on the Unthinkable weekly email. I send one such email each Monday morning to introduce a concept or story we’re exploring centered on one goal: Helping you hone your intuition and turn it into action. As we explore this idea together, we communicate through the email each week, sharing questions we’re asking and hypotheses we’re testing on … Read More

What Are We Searching For?

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TL;DR We’re taking a 4-week hiatus from new episodes to tinker on 3 core things driving Unthinkable forward. We’re sharing the behind-the-scenes of our creative process via email only, so be sure to sign up at unthinkable.fm to get one email per week. Over the first few months of the show, your response to what we’re doing has been a … Read More

The Surprising Lesson from Scott Belsky’s Creation of Behance, a Global Creative Community

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This is the story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen. Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.     In This Episode: Learn why Scott Belsky never cared which product Behance launched. It was … Read More

Beauty in the Broken: Why Creativity Is About Seeing the Potential in Things | #BeUnthinkable

Jay AcunzoBlog, Podcast1 Comment

In this episode, we hear stories about seeing the potential for things to be better, greater, and more creative, despite starting in a place that feels hopeless. When craft-driven creators are at the end of their ropes or they’ve been handed assignments or situations that feel utterly broken, what do they do?     In This Episode: First, I wrestle with some leftovers … Read More

2% Better: Why Creative People Obsess Over the Details

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Creative individuals use words like “agonize” and “obsess” when referring to our work. We go home late or wake up early just to refine a tiny little piece of the overall project. Then we suddenly look up and hours have passed. Why do we go through these mental time warps? What do we think we’ll find on the other side? Today on the show, … Read More