Beauty in the Broken: Why Creativity Is About Seeing the Potential in Things | #BeUnthinkable

Jay AcunzoBlog, Podcast1 Comment

In this episode, we hear stories about seeing the potential for things to be better, greater, and more creative, despite starting in a place that feels hopeless. When craft-driven creators are at the end of their ropes or they’ve been handed assignments or situations that feel utterly broken, what do they do?     In This Episode: First, I wrestle with some leftovers … Read More

2% Better: Why Creative People Obsess Over the Details

Jay AcunzoBlog, Podcast1 Comment

Creative individuals use words like “agonize” and “obsess” when referring to our work. We go home late or wake up early just to refine a tiny little piece of the overall project. Then we suddenly look up and hours have passed. Why do we go through these mental time warps? What do we think we’ll find on the other side? Today on the show, … Read More

The Danger Booth: Creativity Requires Personality

Jay AcunzoBlog, Podcast0 Comments

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. The Danger Booth is not your average photo booth. It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience. In this episode, Zac Wolf and Becca Goldring share the story behind their creative side project-turned-business.  Listen and Subscribe Now: … Read More

The Muse Is an Excuse [Unthinkable Ep. 004]

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We’ve got an EPIC episode today. (Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first go Outside the Echo Chamber … Read More

The Story of Wooden Nickel Shorts, a Parody Group with Takedowns of Google, Twilight & More

Jay AcunzoBlog, Podcast0 Comments

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. In this episode, Dan Milano shares the story of his sketch comedy channel Wooden Nickel Shorts. Listen and Subscribe Now: iTunes | SoundCloud | Stitcher Thank you to Rightside Shirts for supporting Unthinkable. Rightside offers apparel designed by … Read More

What Does It Mean to Be Craft-Driven? [Unthinkable Ep. 003]

Jay AcunzoBlog, Podcast4 Comments

In today’s episode, we start with a comparison of two activities: eating ice cream and sweeping your floor. By understanding someone’s motivation and how they approach a given task, we can more easily navigate the business word as creators who simply want to create great work. And as it turns out, there’s a word to describe all those people who … Read More

Carving the White Whale

Jay AcunzoBlog, Podcast0 Comments

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. Today, we go deep into the meandering, hilarious story behind Erik Devaney’s attempt to carve a toy for his nephew.  Listen and Subscribe Now: iTunes | SoundCloud | Stitcher   Thank you to Rightside Shirts for supporting … Read More

The Power of Side Projects [Unthinkable Ep. 002]

Jay AcunzoBlog, Podcast1 Comment

In today’s episode, we start with how humans send space probes deep into outer space … which of course ties right to our work as creators. Obviously… Then, we hear from the defender and apostle of Awesome, Neil Pasricha. He’s the creator of the blog 1000awesomethings.com, is a New York Times bestselling author, a TED speaker, and the author of the … Read More

Introducing Unthinkable: Finally, a Show for Those Who Love the Content Part of Content Marketing

Jay AcunzoBlog, Podcast2 Comments

iTunes | SoundCloud | Stitcher on a warm summer’s eve, Ulysses F. Marketing was wed to Lady Catherine Content in a small wooded clearing. The ceremony was beautiful yet small, attended only by the happy couple, a local priest, and a handful of friendly woodland creatures who had gathered, likely in anticipation of the crab puffs at the reception. Now, the reason for the ceremony’s secluded location … Read More