Jay Baer is a competition barbecue judge.
Mitch Joel trained with one of the deadliest humans on the planet.
Tamsen Webster has the most meta fascination of any marketing speaker.
As for me? Well, Unthinkable subscribers learn more about my quirks than they bargained for each week 😉
The content marketing industry is chock full of generalized advice, but in that noise, something is getting lost: the power of the individual.
In this line of work, our personalities matter. Our past experiences, our hopes, our beliefs, fears, biases — you name it — it all makes us unique. And in a noisy world, to differentiate, we can wield that stuff like a weapon.
Unthinkable is partnering with Content Marketing World to bring you an every-other-week series featuring leaders you know sharing personal stories you don’t.
As the creator and host of the show, I have one mission: To help content marketers create exceptional content by finding and following what makes them an exception. CMWorld shares my fascination with and belief in the power of the individual. They see eye-to-eye with our community that the path to creating better, more differentiated work isn’t some “secret” or “hack” or even innovative new technology. It’s the people — the very same people that I love seeing every year at CMWorld. (Maybe that’s you?)
Join Our Journey: Names You Know, Stories You Don’t
For every episode, plus bonus goodies (like “1 Thing I Think I Think” and “Email Antipasto”) subscribe via email on the home page.