“Data Doesn’t Drive Change” – Why You Should Start with a Story

Jay AcunzoBlog, Podcast0 Comments

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What if something is based not on historical precedent, but future potential? How do you measure that? Can you?

Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.

Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business’s entire approach to marketing.

Channel Links: iTunes, SoundCloud, Stitcher, Google Play

Thoughts on this episode? jay@unthinkable.fm

IN TWO WEEKS…we refute all of this 😉

Subscribe to get the other side of this debate, “Start with Data,” on December 26, 2016. Text TRUST to 444999 … or join the email list at unthinkable.fm

LINKS TO KNOW:

Michael Brenner on Twitter: twitter.com/BrennerMichael

Say hi to Jay on Twitter: twitter.com/jayacunzo

Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

Jay Acunzo is an award-winning podcaster, dynamic keynote speaker, and a guy bothered by conventional thinking. He’s worked for Google, HubSpot, and both the tech startup and VC worlds. Now, as the host of audio documentary series Unthinkable, Jay makes a living understanding what it takes to make the leap from average to exceptional content marketing.

Over the past decade he’s built content strategies from scratch for tech startups, produced attention-grabbing shows for media publishers and challenger brands, and scaled a venture capital firm through nonfiction stories. His work has been cited in courses at Harvard Business School, by writers at the Washington Post, FastCompany, and Forbes, and by investors on TV’s Shark Tank.

Today, Jay travels the world speaking and daydreaming about a not-too-distant future in which creative thinkers are unhinged from the conventional in order to accomplish the exceptional. It is Jay’s belief that only then will you be able to create the best possible work for your companies and yourself.

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