Why Is So Much Business Writing Full of Crap? Fear

Jay AcunzoBlog, Podcast0 Comments

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh’s side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intution: unthinkable.fm

Listen below or wherever you get your podcasts:

Channel Links: iTunes, SoundCloud, Stitcher, Google Play


Josh on Twitter: twitter.com/jbernoff

Josh’s writing: withoutbullshit.com

Jay’s Twitter (best way to chat and offer feedback): twitter.com/jayacunzo

Jay’s Snapchat (go behind-the-scenes making the show): snapchat.com/add/jayacunzo


Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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