What Does It Mean to Be Craft-Driven? [Unthinkable Ep. 003]

Jay AcunzoBlog, Podcast4 Comments

In today’s episode, we start with a comparison of two activities: eating ice cream and sweeping your floor.

By understanding someone’s motivation and how they approach a given task, we can more easily navigate the business word as creators who simply want to create great work. And as it turns out, there’s a word to describe all those people who we assume “don’t get it” when it comes to creativity. The word originates in game theory, and it’s a dangerous concept to be avoided.

Once we learn that concept in the episode, we’ll wake up at an ungodly hour to travel to downtown Boston to meet with Gracenote Coffee, an espresso bar with a very bizarre origin — a 600-pound bespoke tricycle that the cafe’s owner would peddle around the city.

Also in this episode:

  • We’ll define this idea of being “craft-driven.” We all like this idea of caring for our craft, but what does that actually mean?
  • We go deep into the process of making great coffee with San Bellino from Gracenote. Why does he obsess over all these little moving pieces? Where do sales and growing a business play into that?
  • I challenge you to focus on two things about your work in the next week which can make all the difference in your career.

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Thank you to Rightside Shirts for supporting Unthinkable. Rightside offers apparel designed by kids who submit their artwork, which then turns into all kinds of t-shirts, phone cases, and even watches. All profits help fund school art programs where it’s needed most.

Help empower kids, promote creativity, and support local art programs — go to rightsideshirts.org.


Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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4 Comments on “What Does It Mean to Be Craft-Driven? [Unthinkable Ep. 003]”

  1. Pingback: What Does It Mean to Be Craft-Driven? [Unthinkable Podcast] | broadcastingnews

  2. Pingback: Why the Business World Needs to Emulate Creatives [Unthinkable Podcast] | Marketing Insider Group

  3. Pingback: 10 Marketing Podcasts for the Well Rounded Content Marketer | A bunch of data

  4. Pingback: Dalveen Mahal › To Create Great Content, You Must Love The Process

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