In today’s episode, we start with a comparison of two activities: eating ice cream and sweeping your floor.
By understanding someone’s motivation and how they approach a given task, we can more easily navigate the business word as creators who simply want to create great work. And as it turns out, there’s a word to describe all those people who we assume “don’t get it” when it comes to creativity. The word originates in game theory, and it’s a dangerous concept to be avoided.
Once we learn that concept in the episode, we’ll wake up at an ungodly hour to travel to downtown Boston to meet with Gracenote Coffee, an espresso bar with a very bizarre origin — a 600-pound bespoke tricycle that the cafe’s owner would peddle around the city.
Also in this episode:
- We’ll define this idea of being “craft-driven.” We all like this idea of caring for our craft, but what does that actually mean?
- We go deep into the process of making great coffee with San Bellino from Gracenote. Why does he obsess over all these little moving pieces? Where do sales and growing a business play into that?
- I challenge you to focus on two things about your work in the next week which can make all the difference in your career.
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Help empower kids, promote creativity, and support local art programs — go to rightsideshirts.org.