How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice

Jay AcunzoBlog, Podcast2 Comments

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We live in the era of experts.

If we don’t have an idea or answer, we can find and follow everyone else’s. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It’s Unthinkable.

Get the Unthinkable Monday AM email by subscribing at



Lisa on Twitter:

Merriam-Webster on Twitter:

Merriam-Webster’s Washington Post piece

Andrew Littlefield on Twitter:

Mariel Bildsten’s music:

Special thanks to Tom Webster, who voices the dictionary:


Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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in your inbox each Monday!

2 Comments on “How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice”

  1. Oh my goodness Jay! What an amazing treat listening to your pod cast……..several reasons why!
    I am a senior citizen who gains inspiration from all the great talent of younger generations . LIstening to your talent, in showcasing that talent , was truly inspiring!
    You have brightened my day! Thank you for being!
    Most sincerely,
    Jean Bildsten

    1. Hi Jean! That brightened MY day like you wouldn’t believe! Thank you so much for this comment. And I am so glad I could share my art with you today. All my best for a great spring! – Jay
      PS: I noticed your last name. Are you related to Mariel?

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