The Numbers Aren’t the Things You’re Supposed to Master

Jay AcunzoBlog0 Comments

The numbers aren’t the things you’re supposed to master. You’re supposed to master the things that make the numbers go up.

But making the numbers go up isn’t the end goal. The end goal is something that rallies people to do the hard work it takes to make the numbers keep growing.

But keeping those numbers growing isn’t success. Success is the constant improvement upon the value you deliver to your audience.

The numbers aren’t the craft to master, the goal to set forth, or the success to achieve. The numbers are merely signals — ways to describe and discuss what we’re supposed to be great at doing.

Don’t obsess over the signals. Obsess over the things that produce the signals.

Don’t master the numbers. Master the things you’re actually supposed to master. The numbers will take care of themselves if you do.

Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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