The Power of Side Projects [Unthinkable Ep. 002]

Jay AcunzoBlog, Podcast1 Comment

In today’s episode, we start with how humans send space probes deep into outer space … which of course ties right to our work as creators. Obviously…

Then, we hear from the defender and apostle of Awesome, Neil Pasricha. He’s the creator of the blog, is a New York Times bestselling author, a TED speaker, and the author of the brand new book, The Happiness Equation.

His story is moving, his journey is inspirational, and yet his origins were simple and relatable — it all started with a very basic side project.

Also in this episode:

  • We explore this idea of creative side projects. Why are they so valuable and powerful for our careers?
  • I share the story of how my least-popular blog ever helped me get a job at Google.
  • We hear the very raw, emotional story behind Neil’s launch of his side project, as well as have some fun talking about his famous blog.
  • I introduce something new about Unthinkable which relates to exploring and creating awesome side projects.

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Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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One Comment on “The Power of Side Projects [Unthinkable Ep. 002]”

  1. Dear Jay:
    I’ve listened to this twice; it resonates because it brings up so many different themes. One is the importance, for those who write for bosses/clients , is the importance of creating a “judgement free” zone where you can “get into the writing mode” by writing what you to express rather than starting the day by writing something that has to meet the expectations of others.

    A judgement-free zone is a great procrastination killer, in other words. Once you build momentum on one project, it’s easy to transfer that energy to other projects.

    In addition, at B&N, I discovered the two “Humans of New York” books, which originated as a blog, www. I wonder if that blog, too, originated as a “side project.”

    Finally, a few moments ago, I was telling my “design-oriented” grandson in junior high about this episode, and he was quite enthusiastic about it as an alternative to the pigeon-holing he fears could be in his future.

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