Twas the Night Before Launching (A Holiday Poem for Creators)

Jay AcunzoBlog, Podcast0 Comments

Here’s a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all.

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From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! – Jay

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Twas the night before launching, 

And all through my Mac,

I was editing my podcast,

And chatting in Slack.

My audio was set, all perfectly cut,

When suddenly I shouted, “OH CRAP, WHAT THE WHAT!?”

GarageBand had crashed, the message told me.

Two hours of work, gone — maybe even three!

Away to their Help Center, I flew like a flash:

“Recovering files in the event of a crash.”

The sadness it hit me like a face full of snow:

“You’re basically screwed,” said the article below.

Apple couldn’t help me, that much was clear.

So I faced a tough choice: Keep trying, or drink beer.

Clenching my jaw, I gave my mouse a flick.

“I can figure this out. It’s fine. I’ll be quick.”

More rapid than Tinder, I flipped through some sites,

Through forums of people … mostly getting into fights.

“Screw Apple! This sucks! They never help out!”

“Apple rules! You’re a troll!” I heard the nerds shout.

Like political “debate” on your Facebook wall,

With each angry comment, my spirits did fall.

I’d lost my whole file and thought I might cry.

How did hours of my work just suddenly die?!

As I cracked open a beer and was turning around,

A voice popped to mind, with a familiar sound:

“Save your work often!” my dad likes to say.

(A phrase I could have used a bit earlier this day.)

But out of nowhere I laughed, like a jolly old elf.

“This is all kinda funny,” I thought myself.

I’d committed this blunder — it wasn’t the tool.

I’d forgotten to save, so I felt like a fool.

But if I was to blame, then why act like a jerk?

So I spoke not a word, and went straight back to work.

And laying more tracks for my podcast, I knew,

If this were next time, I’d know just what to do.

I’d open a folder with the original file,

And just keep on working away with a smile.

I’d never again feel this kind of stress

While having to dig myself out of this mess.

To fellow creators, I have one message to heed,

One phrase to remember, one trick to succeed.

Please learn from my tale, please remember my name,

That you may not falter or suffer the same.

The moral of my story? I guess this is it:

When doing creative work: Back up your shit.

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I’m Jay Acunzo, and I just want to say, I hope you have a Merry Christmas, Happy Holidays, and a very happy and healthy New Year. And THANK YOU for supporting my work this year.



Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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