1 Thing I Think I Think: We Think Too Much

Jay AcunzoBlog0 Comments

I think we think too much. 

(And yeah, I realize I just thought a thought to think that thought…)


A few weeks ago on the show, we heard stories from Mitch Joel, one of the most prolific writers and, as it turns out, voracious readers I’ve ever met. So I asked him the obvious question: Does he have a routine for all that?

His answer was awesome, if a bit surprising: Nope. I write and read whenever, however. (My favorite detail was when he talked about getting off a plane and sitting on the floor to write on his phone because he couldn’t wait to write.)

Too often, when we’re craft-driven, we idealize creativity a bit too much. It’s a gift and a curse. Kinda like my penchant for quick-cut asides. (Hey, we all have our thing.)

I’m guilty of creative idealism as much as the next content marketer. I spend multiple hours in transit every week, but REFUSE to write when my phone is the lone device available. But after speaking with Mitch, I thought, To hell with it. A few hours later, I’d written four new drafts — after literally weeks without blogging due to podcast deadlines.

It was messy. It was ugly. They all needed cleaning up. But on balance, I saved a ton of time and wrote immediately as ideas struck. Honestly, it was liberating. Until a 15-year-old gymnast did a kickflip off the subway pole and asked me for $10 for the performance. (Parkour is so 2016, bruh…)

I think we think too much. What do YOU think?

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Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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