As more people are playing online video games now than ever, it might feel like good business sense to launch a fun esports tournament.
Yet, there are many factors you cannot afford to overlook when planning the event to prevent disappointed guests, a bad reputation, and reimbursement demands.
If you are considering launching an event soon, ensure you don’t leave a box unchecked. Here’s your handy guide to organizing an esports tournament.
Attend Many eSports Tournaments
The more you learn about esports tournaments, the more likely you can cater to your customers’ expectations, increase sales, and develop a positive industry reputation.
For this reason, you must attend as many esports tournaments as possible to identify what you need to do and pinpoint other events’ strengths and weaknesses.
Scoping out the competition could help you identify a potential gap in the market, make important contacts, and gain feedback from players and attendees.
You can then use all the information gathered to launch an esports tournament that will attract gamers from across the globe.
Don’t Overlook High-Speed Wi-Fi
As esports tournaments depend on the internet, you must ensure the venue you choose provides high-speed Wi-Fi.
As players will battle it out by playing various video games with high-resolution graphics, they’ll need a fast internet speed to avoid downtime or buffering during gameplay.
Only hire a venue that uses the latest Wi-Fi technologies to ensure the internet connection doesn’t falter and works at lightning speed.
By doing so, you’ll ensure players return to the tournament each year and attendees won’t demand their money back.
Pick the Perfect Games
Once you have found a venue with great internet speed, you must decide on the best games for the esports tournament.
It is an intelligent idea to choose the most popular video games to attract talented players and a large audience, such as:
- Fortnite
- League of Legends
- CS:GO
Hire Talented Entertainers
Impress every customer by hiring talented entertainers to wow guests between tournaments.
Turn to a live entertainment agency to find the best acts for your gaming event, such as jaw-dropping acrobats, aerialists, dancers, or party bands.
You could even hire celebrity speakers or comedians to entertain your guests and create a more professional atmosphere.
Decide How to Monetize the Gaming Event
The most popular esports tournaments will monetize the events in different ways.
For example, they might provide free entry but earn money from sponsorships, vendor agreements, online event app ads, video streaming, and more.
Alternatively, you could go down the traditional route of ticket sales and concessions or a mix of the above. The choice is yours.
Learn About Licensing
Before announcing a video game tournament, you must learn about any copyright laws attached to each video game.
Many gaming developers and publishers may approve or disapprove of their video game usage at esports events. Also, some may sell licenses to tournament organizers or third-party leagues.
Don’t announce an event until you have contacted each gaming company for approval and received their permission or a license.
