Do you know the best times to post on TikTok? In 2004, MySpace was the first social media network to be launched on the internet. Since then, many more have emerged, including Facebook, Twitter, and Instagram. While each of these platforms has had some success, none has grown as quickly as TikTok.
It’s also not simply for vanity-driven young individuals who want to boost their number of followers. TikTok, in particular, is an excellent platform for promoting your brand on social media.
In 2017, TikTok had over 239 million users. By 2018, the population had nearly doubled to about 500 million. And the problem is just going to grow worse.
Right present, TikTok is incredibly popular. Users all across the world are downloading the software faster than in the blink of an eye.
Globally, there are around 800 million active TikTok users, with over 100 million in the United States alone.
That’s a massive amount of exposure, amounting to almost 20% of all internet users worldwide!
TikTok is a popular social media network, as you can see. It’s packed with techies looking to get their hands on the latest technology, find the best deal, or learn about new brands to follow.
TikTok is the place to be if you’re selling to the general public, giving service, or simply trying to get people’s attention.
It’s about the timing
Choosing to upload to TikTok is the first step toward broadening your global reach. The next step is to determine the most appropriate time to do it. Timing is crucial when it comes to uploading on TikTok.
How do you know when is the optimum time to post on TikTok? The bulk of people will be sleeping if you post too early. If you post too late, many people will be at work, and so on.
One of TikTok’s most popular sections is the ‘For You’ section. According to estimates, a user spends up to 75% of their time here.
This section, similar to Instagram’s ‘Explore’ button, allows users to see new content from people they don’t follow. If you publish your work at the right time, you’ll have a better chance of getting a positive reaction.
Another thing to remember is that fashion trends are constantly changing. It’s not a given that something that worked in the past would work in the future. You must first perform research and plan to get the greatest interaction from users.
If all you want is exposure in your own nation, all you have to do is choose popular times in your own country.
If you want to reach the largest potential audience, you must consider all consumers in every country and when they like to visit their favorite social networking platform.
In 2022, when are the best times to post on TikTok every day?
When do people seem to be the most engaged?
Many TikTok users have done studies to discover the best time to post on the platform.
While there are other aspects to consider in addition to this, it is an excellent place to start.
Using analytics, aim it at your target audience.
Identifying the most popular times for people to visit TikTok, however, is only half of the equation. It would be advantageous if you additionally looked into your target market.
Posting anything aimed to teenagers at 6.30 a.m. will not get you many views.
When your target audience is most likely to be on TikTok, it’s a good idea to think about it. One of the most effective methods to do so is through analytics.
You’ll need to upgrade to a pro account if you want to use TikTok’s analytics. It’s not a standard user account feature, but it’s crucial if you want to get the most attention.
Tik Tok’s stats reveal a lot about your viewers. It will tell you how many people have watched your video and how many followers you have.
You can also see which countries they’re from, how they’re divided by gender, and what other stuff they’ve viewed.
You can also save and download the results to your computer for a more convenient viewing experience.
Upgrading to a TikTok pro account is straightforward. If you have a regular TikTok account, go to the menu by tapping the three little dots in the top-right corner of the app.
Then select “Manage my account” followed by “Switch to Pro Account.” This brings us to the end of our conversation. Now there’s a new menu item called “Analytics.”
Three tabs in the Pro Account:
Overview
This is a snapshot of some extremely useful information. It displays the number of views you’ve received (and when they were). It also displays how many total followers you have, as well as when they joined and who has viewed your profile. It displays data for the preceding 7 days by default, but you may optionally examine it in 28-day intervals. Another useful piece of information it provides is your conversion rate. This indicates the number of profiles you have relative to the number of views your videos have received. It’s a good measure of whether or not people are interested in seeing more of your stuff.
Content
This area allows you to view all of your post performances from the previous seven days. Even better, by clicking on a specific post, you can see how many people have viewed it, where they came from, and when they viewed it. When looking for data trends, this is quite handy.
Followers
The Followers tab closes Analytics. This section contains a lot of important information about your target audience. Then you can see when and where your fans browse. This makes determining when to post your next video a lot easier.
The graph of Followers Activity should become familiar to you in this part. This map displays when your TikTok audience is most active.
If the same patterns continue to emerge over a few weeks, you’ve discovered an excellent moment to post.
Take your content into account
Knowing your target demographic and posting schedule on TikTok should be second nature.
Only now must I decide what to post. TikTok’s stats also help here.
Analytical tools will help you identify the most important factors. Consider your best-performing content first.
Go to TikTok’s analytics page and click “Content” to access this data. You can look back through the last week’s posts to see what people prefer to see.
Simply click on a video to learn more about it. Views, likes, and shares of the post are shown along with the average viewing duration.
It also shows the publication date and time. This is very good information.
Using this data, you can piece together when you shared the post and when others saw it.
This is the greatest time to publish if you see that most of your most popular TikTok posts were seen on Saturday night.
Adapt the time to your followers’ timezone, as TikTok runs on UTC.
The following options are available if you have many followers in several time zones:
Set your posts to the timezone with the most followers.
Make sure you publish during peak times in each time zone.
Is it better to post on TikTok in the morning or at night?
According to popular surveys, the best times to post on TikTok in 2022 are between 6:00 AM and 10:00 AM and 7:00 PM and 11:00 PM, EST.
Tuesday, if you publish by 9:00 a.m., and Thursday, if you post by 12:00 p.m., get the most engagement, while Friday requires you to post by 5:00 a.m. This means you can experiment with postings at all hours of the day and night.
We recommend looking at your audience data and determining when your audience is most active online. Make a mental note of this time and run a few tests to see when you get the most engagement.
In most cases, the bulk of your audience will be online, although this isn’t always the case.
Does it Matter What Time You Post on TikTok?
You’re probably wondering if it makes a difference what time you upload your TikTok videos to your TikTok profile.
Based on factors such as repeat views and engagement, TikTok’s algorithm selects which videos to post on the ‘for you’ tab.
If your videos aren’t getting the attention they deserve, you’re not likely to share them with others. So, unless you’re producing low-quality content, your posting time can make a big difference.
When you post a video when people are already viewing videos, your material has a far better chance of reaching a wider audience. It would be lovely if the time you publish didn’t matter, and you could just post whenever you pleased, but the truth is that it does.
Even large TikTok influencers who have been publishing videos online for a long time must get the timing correct, and while they may choose their own time at this stage, they must remain consistent if they want their audience to stay engaged.
Is it better to post on TikTok first thing in the morning or last thing in the evening?
The greatest times to post on TikTok in 2022, according to public polls, are between 6:00 AM and 10:00 AM and 7:00 PM and 11:00 PM, EST.
Tuesday and Thursday garner the most engagement if you post by 9:00 a.m. and 12:00 p.m., respectively, but Friday requires you to post by 5:00 a.m. This means you can try out new postings at any time of day or night.
We suggest looking at your audience data and figuring out when they are most engaged online. Make a mental note of this time and do a few experiments to determine when you receive the most engagement.
Although this isn’t always the case, the majority of your audience will be online.
Is it Important to Post on TikTok at a Specific Time?
You’re probably wondering if the time you submit your TikTok videos to your TikTok profile makes a difference.
TikTok’s algorithm chooses which films to display on the ‘for you’ tab based on characteristics like repeat views and interaction.
You’re not likely to share your videos with others if they’re not getting the attention they deserve. Unless you’re producing low-quality content, the amount of time you spend blogging can make a major difference.
When you post a video when people are already watching videos, your content has a far better chance of being seen by a larger number of people. It would be wonderful if the time you publish didn’t matter and you could post anytime you wanted, but the reality is that it does.
Even huge TikTok influencers who have been releasing videos on the platform for a long time must get the timing right, and while they may choose their own time at this point, they must be consistent if they want their following to stay engaged.
Is Saturday a Bad Day to Post on TikTok?
According to research, posting on Saturday does not result in the same amount of engagement as posting on other days.
Why?
One of the most important reasons is that most people, whether at school or at work, have the day off on Saturday.
You would think this means they’re spending more time at home watching TikTok videos, but it could also indicate they’re catching up on work or socialising.
If you’re trying to get the most of TikTok for your business, we believe it’s better not to post on your brand’s business account on Saturdays.
What is the geographic location of your target market?
Another thing to think about when it comes to your target audience is where they live.
Of course, TikTok, like other major social media platforms, is popular all over the world, so even if your profile is still very low-key at this point, you’ve surely attracted a few followers from outside your native country.
When it comes to content, having a global audience has a significant impact on how much you create. It will also influence when you post your content.
As you can see from the publishing hours we covered earlier, they are particular to a time zone in North America, which is irrelevant if the majority of your viewers are in India, for example.
When your material is seen and when your TikTok profile is busiest, it is determined by time zones.
As a result, the initial step is to determine the location of your followers. We already talked about how to upgrade your TikTok account to a Pro account, which we believe is required if you want to leverage sophisticated analytics.
These figures might help you figure out how many followers you have, whether they’re mostly men or women, and where they’re from throughout the world.
Keep in mind that if your company is local, you’ll want to focus on posting at the right time depending on your time zone, not anyone else’s.
It doesn’t matter if the majority of your audience is currently located somewhere else; as your audience expands, more people will realize that you are localized, and more people from your area will begin to follow you.
However, you must specify this from the outset if you want to appeal to the right audience in the right time zone.
When do you anticipate your audience being awake?
Now that you’ve figured out where your audience is, you need to figure out when they’ll be awake.
This component will be tougher at first, but after you get the feel of it, it’s just a matter of understanding the time zones.
You must take into account the chance that your audience is in a different time zone, as well as the possibility that they will be awake earlier or later depending on their location.
This type of study can be integrated with TikTok analytics data, so determining when the majority of your audience is awake and viewing their TikTok feed shouldn’t take long.
Find out what your X-Factor is and what it means to you.
Another aspect of building a significant TikTok following and determining the optimal time to publish on TikTok is determining your X-Factor.
It would be good if you thought about what drew your audience in the first place and what makes your work unique and remarkable.
Most people mistake your X-Factor for a physical attribute or a skill, but it’s a personality quality that will outlast your physical look.
Factors like your abilities and looks can boost your X-Factor. If you don’t know what your X-Factor is, request the help of friends and family members who can help you figure it out.
What’s the status of your content creation?
It’s time to start scaling up content production once you’ve figured out the best time to post on TikTok. It’s a difficult situation to handle.
This is because, unlike Instagram, TikTok is all about the videos, so you’ll need to do a little more than just snap a photo and upload it.
Regularly creating TikTok content necessitates a lot of imagination, but the good news is that you don’t have to come up with new ideas all of the time. Documenting what you do in your day-to-day existence will help you establish your specialization quickly.
Unless you’re obsessed with making humorous skits, we think chronicling your daily life is a terrific, simple way to keep your audience up to date without having to spend hours planning and shooting the ideal video.
Make Friends with Other TikTok Users
You can try to go ahead and do well with your TikTok profile on your own, but you will do better if you utilize the social proof and influence of other TikTok users.
It’s tempting to want to accomplish everything on your own and avoid cooperating with your competitors, but if you do, you could wind up becoming quite successful.
This is because there’s nothing like being able to get more of the proper audience to see your material, and where is the rest of your audience hiding?
They’re looking at your competitors’ videos. Instead of attempting to destroy bridges and make enemies on TikTok, we strongly advise you to collaborate with other TikTok users and take advantage of the fact that they are likely to have a larger following than you.
You can either collaborate on a video or produce content that you can then put on the other person’s page. This might have a significant impact on your TikTok growth and help your content reach a whole new audience.
Use Hashtags to Your Advantage
You’re probably tired of hearing about hashtags by now, but we’re here to tell you that they’re one of the most crucial aspects of your social media strategy.
You’ll be missing out on a crucial opportunity to connect your audience with your content if you don’t use hashtags.
This is because hashtags are how potential followers discover your material, so if you don’t utilize them on your videos, they won’t be able to find them.
However, you must be creative in how you utilize hashtags; you cannot simply slap a few on that you like the sound of and call it a day.
You need to put yourself in your audience’s shoes and consider what they might seek while searching for films like yours.
The more relevant your hashtags are to your content, the more likely they are to connect your content with your target audience.
FAQs
What exactly is TikTok?
TikTok has been around much longer than you might imagine. And TikTok has only been around for a few years, but it was previously known as Musically.
However, it has skyrocketed in popularity, particularly among the younger generations, after it was renamed TikTok.
As a result, if you are a member of the younger generation or work for a company that markets to this demographic, you should absolutely try it.
Why Do People Use TikTok?
The thing about TikTok is that it’s still new, despite the fact that it’s been there for a few years.
It didn’t take long for Snapchat to catch up to Instagram in terms of popularity, and we don’t expect it to fade away anytime soon.
This is why, if you have a presence on Instagram, you should also have a presence on TikTok.
This is your best bet for cross-promoting your content and combining your audiences for increased visibility.
Why is it important to consider both timing and content?
When it comes to social media platforms like TikTok, timing is obviously crucial, but you must also consider the substance.
Yes, you can time your content perfectly, but if your content isn’t all that fantastic, it won’t wow anyone, and there’ll be little sense in posting it.
Conclusion: When Should You Post on TikTok?
Your engagement will skyrocket once you figure out the best times to post on TikTok for 2022.
Simply develop a great content growth strategy, and you will notice a significant difference in the number of followers you have in the future. It all boils down to the type of stuff you’re distributing and when you’re distributing it.
Please don’t undervalue the importance of timing when creating TikTok content.
