Content Marketing Names You Know Sharing Stories You Don’t | #CMWorld

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Jay Baer is a competition barbecue judge. Mitch Joel trained with one of the deadliest humans on the planet. Jessica Best worked her tail off to stop being embarrassed of her email marketing geekery¬†and just embrace it already. As for me? Well, Unthinkable subscribers learn more about my quirks than they bargained for each week ūüėČ The content marketing industry … Read More

Content Marketing Names You Know Sharing Stories You Don’t – MITCH JOEL

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names you know stories you dont cmworld

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We¬†continue our every-other-week series¬†profiling names you know sharing stories you don’t (launched last week with the episode¬†“Wizards”). This week, a frank discussion with Mitch Joel (Twitter, Podcast). Stories include Mitch’s first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there’s one platform … Read More

Marketers: Stop Complaining About a “Noisy World” – Noise Is Not Your Problem

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noise is not your problem

This article will “cut through the clutter.” It’s sure to “stand out from all the noise.” Yes, we live in a world jam-packed with stuff. And as marketers, we love to complain¬†about it. Everywhere you turn, there’s someone in marketing talking about how to handle this¬†“noisy world” of ours: But here’s the deal: Noise is not your¬†problem.¬† In 2014, after … Read More

Want More Creative Marketing? You Need More Sensitive Marketers

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more sensitive marketers

As things get increasingly commoditized¬†in our world, eventually, all task-based, logic-driven¬†jobs in marketing will be automated. Even now, they’re table stakes. They’re the types of tasks that¬†get you to perfectly average. But to¬†differentiate, we can¬†rely more heavily on something others can’t copy and technology can’t commoditize: the¬†creativity¬†of your people. Unfortunately, creativity requires a¬†trait that’s often stigmatized or outright ostracized in … Read More

“It’s Not the Wand, It’s the Wizard” – Untold Stories of Content Marketing’s Best Speakers

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Channel Links: iTunes, SoundCloud, Stitcher, Google Play Today on the show, we explore¬†how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories include¬†Jay Baer’s barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best’s email geekery. At the end, I share some big news. PROUD … Read More

How Travel Affects Creativity: An Exploration for Content Marketers

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how travel affects creativity

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we … Read More

How We Create a Travel Show for Marketers: The Thinking Behind Unthinkable

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travel show for marketers unthinkable

There‚Äôs an old saying from an ancient Greek philosopher: ‚ÄúIt‚Äôs pretty lazy¬†to open an article with old sayings.‚ÄĚ (I‚Äôm not sure the source‚Ķ ? ) In the marketing world today, we‚Äôre witnessing the same trend with podcasting that we experienced¬†during blogging‚Äôs rise to ubiquity years ago: sameness. It‚Äôs not that “noise” is the problem, per se, it‚Äôs that similar noise … Read More

In Search of the Perfect Writing Process

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best writing process

What is your writing process? Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess¬†over each others’ writing processes, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard?¬†TO HOME DEPOT, TEAM! Seth Godin shaves his head ’til you can … Read More

Facing Yourself: Side Projects and the Quest to Create the Exceptional

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facing yourself

Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo – Insta instagram.com/jacunzo LINKS TO … Read More