So many deserving brands have benefited from the “clean” cosmetics movement. In our search for natural treasures, we’ve come across True Botanicals, Tata Harper, RMS, Kosas, and a slew of other brands that have gone from cult favorite to popular overnight. (“Cleanical” Skincare Is the Next Big Beauty Trend You Need to Know)
Despite the surge, finding non-toxic formulations is, shall we say, a bit of a challenge. This is primarily due to the lack of a precise definition for the phrase “clean,” as well as many other marketing buzzwords that are still uncontrolled in the beauty business. Then there’s the age-old debate of whether or not natural skin care products actually work.
But, just as the “clean” cosmetics market exploded as a result of consumers’ need for something more natural, a new trend is forming, defined by products that blend “natural” components with cutting-edge research. The “cleanical” skincare revolution brings clean and clinical together.
So, What Exactly Is “Clean” Skincare?
“Cleanical” skincare is a blend of clean and clinical that is based on the premise that lab-made synthetic components can be just as safe as natural counterparts and may be more sustainable to make than obtaining from the environment.
Biossance’s popular Squalane + Vitamin C Rose Oil, for example, uses the brand’s very stable, environmentally friendly method of producing squalane from renewable sugarcane.
Cult Beauty creator Alexia Inge tells Glamour UK, “[Cleanical beauty] leverages natural elements, but with a parallel focus on lab-grown, performance-enhancing technology.”
“While the perennial tug of war between nature and technology still exists, lab-developed components, biomimicry, and ‘green science‘ are blurring the conventional borders.
What Does This Mean for Customers?
As previously stated, there is no industry-accepted definition of “clean,” thus learning to read product labels and differentiate the genuine article has always been critical.
With the rise of the “cleanical” beauty movement, brands that emphasize clinical studies and science-backed research may attract greater attention, potentially weeding out ineffective organic chemicals from the market.
Going from “Clean” to “Cleanical”
It’s not always simple to spot trends, but the shift from “clean” to “cleanical” makes sense. And it could be a reaction to the industry’s appalling lack of oversight of “green” brands. According to the editors of Glamour UK, the epidemic may have sparked interest in incorporating science-backed studies into the mix.
Many people may be reconsidering their relationship with chemicals after relying on antibacterial products for more than a year. Those who enjoy nerding out on the science of skincare, on the other hand, will always appreciate a clean product with medical credentials.
Inge tells Glamour that “terminology drawn from the clinical world will penetrate beauty to a larger degree.” “Worrying buyers will see anything that claims to have medical-grade approval or standards as more effective and trustworthy.” 
Brands Setting the Standard in “Clean” Skincare
Biossance
The cruelty-free brand, which focuses on clinically verified and responsibly sourced components, deserves all the praise.
SkinCeuticals
When I ask dermatologists which brands they recommend, SkinCeuticals is always at the top of the list. The medical-grade products are worth the money, from the famed CE Ferulic serum to their Triple Lipid Restore cream.
Revision Skincare
The cruelty-free, medical-grade brand behind the popular D.E.J. Eye Cream is known for delivering high concentrations of effective ingredients, making it a dermatologist’s favorite.
REN
Since 2000, the brand and its bio-active-fueled products have been setting the way for the clean beauty revolution. REN is a great place to start if you have sensitive skin and are seeking “cleanical” products.
Pause Well-Aging
Rochelle Weitzner, the company’s founder, designed her science-backed skincare line exclusively for the three stages of menopause, a segment of the beauty business that is sometimes disregarded. The FDA has approved Pause Well-Fascia Aging’s Stimulating Tool as a class 1 medical device, which is designed to reduce sagging.
One Ocean
The luxury brand creates all of its clean, active marine ingredients using high-tech “blue biotechnology,” which helps to conserve the ocean’s eco-ecosystem.
Conclusion:
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