Marketers You Know Sharing Stories You Don’t | #CMWorld & Unthinkable Series

Jay AcunzoBlog0 Comments

Jay Baer is a competition barbecue judge.

Mitch Joel trained with one of the deadliest humans on the planet.

Tamsen Webster has the most meta fascination of any marketing speaker.

As for me? Well, Unthinkable subscribers learn more about my quirks than they bargained for each week ūüėČ

The content marketing industry is chock full of generalized advice, but in that noise, something is getting lost: the power of the individual.

In this line of work, our personalities matter. Our past experiences, our hopes, our beliefs, fears, biases — you name it — it all makes us unique. And in a noisy world, to differentiate, we can wield that stuff like a weapon.

Unthinkable is partnering with Content Marketing World to bring you an every-other-week series featuring leaders you know sharing personal stories you don’t.

As the creator and host of the show, I have one mission: To help content marketers create exceptional content by finding and following what makes them an exception.¬†CMWorld shares my fascination with and belief in the power of the individual. They see eye-to-eye with our community that the path to creating¬†better, more differentiated work isn’t some “secret” or “hack” or even innovative new technology. It’s the people — the very same people that I love seeing every year at CMWorld. (Maybe that’s you?)

Join Our Journey: Names You Know, Stories You Don’t

Every other week as part of the Unthinkable show. (iTunes, SoundCloud, Stitcher, Google Play)

For every episode, plus bonus goodies (like “1 Thing I Think I Think” and “Email Antipasto”) subscribe via email on the home page.

cmworld 2017

Series Kickoff: “Wizards” (ft. Jay Baer & Jessica Best)

Episode 2: Mitch Joel

Episode 3: Tamsen Webster

Episode 4: Robert Rose

Episode 5: Doug Kessler

Episode 6: Amy Schmittauer

Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

Subscribe to receive every episode of Unthinkable
in your inbox each Monday!

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