We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant — that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway, just-so-basic-I-could-punch-a-watermelon junk.
But here’s the catch: When you do that kind of great work, it rarely feels crazy TO YOU.
So maybe … it’s not unthinkable at all.