Why You Should Focus More on the INSIDES of Your Content

Jay AcunzoBlog, Podcast0 Comments

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When we say the word content, MOST of us refer to the container.

It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It’s Unthinkable.

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jay@unthinkable.fm

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LINKS TO KNOW:

Slack’s amazing blog: slackhq.com/ and podcast: slack.com/podcast

Julie Kim on Twitter: twitter.com/onejuliekim

Andrew Davis on Twitter: twitter.com/drewdavishere

Andrew Davis’s website: www.akadrewdavis.com/

Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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