The coronavirus started spreading from person to person in the late months of 2019, and by September 2020, hundreds of thousands of people had lost their lives to the virus. The first case of COVID-19 was recorded in the United States on January 20, 2020. But, many people didn’t stop living their lives as usual until it became a pandemic and started taking multiple lives.
Everyone had to stay at home for months, so there was no work, and no way to make money. Some families had to use their last cash to stock up on groceries because no one knew when the lockdown was going to end.
Many organizations decided to help everyone get through the pandemic, and the government called for more help.
Fashion brands initially stopped production to ensure that all workers stay safe during the period, but some brands like Fashion Nova still did more things to help.
Let’s take a look at how Fashion Nova offered assistance to people during the pandemic.
How Fashion Nova Helped Thousands During The Coronavirus Pandemic
Fashion Nova Giveaway with Cardi B
On April 8, 2020, Fashion Nova and Cardi B (one of its biggest influencers) announced that they will be teaming up to create a new initiative known as Fashion Nova Cares. For that period, they will be giving away $1,000 every hour to 1,000 persons.
Fashion Nova CEO, Richard Saghian said in a press release that “people are finding it difficult to pay rent, buy food, medicine, and other things for themselves and their families.” They were giving out the money because of the compassion and concern they felt towards people who were affected by the pandemic.
The giveaway started on April 8 and ended on May 20. Every hour, Fashion Nova and Cardi B gave out $1,000 to someone who they believed truly deserved it.
Thousands of people went on the Fashion Nova site to apply, giving reasons why they should be the ones to collect the money. They entered their contact information and gave their reason in 250 words on the giveaway page.
Cardi B released an update on her Instagram page. She announced that they had shared half of the money ($500,000).
She also explained that she needed to spice things up, giving several options like giving 100 people at a time instead of per hour or giving it to only people living in New York or those that had Cardi B fan pages. She urged more people who needed the money to apply.
By May 20, Fashion Nova had given out $1,000 to 1,000 people. Their names were published on the Fashion Nova Cares webpage which also showed the reasons they gave for applying for the giveaway.
Fashion Nova said that it wasn’t the end of Fashion Nova helping people. They are going to keep using Fashion Nova Cares to help people in need.
Fashion Nova Nose Masks
In April 2020, CDC guidelines included simple cloth coverings as one of the ways to stay safe from the coronavirus. This was because there was a shortage of nose masks and hospital workers no longer had anything to keep themselves from getting infected.
Although videos on how to make nose masks were available online, not everyone was willing to make them. They preferred going to buy them online. This was evidenced by Google reports showing that the highest searched keyword during the period was “where to buy face masks.”
Fashion Brands like Fashion Nova didn’t delay in getting back out there and adding face masks to their inventory.
Fashion Nova masks are made from fashionable fabric and are very affordable (just like the clothes they sell on the site). Nose masks on Fashion Nova sold for as low as $4.99.
They were not in it for the profit. People needed a way to protect themselves from the virus, and Fashion Nova had the tools to help them do it. So, they helped.
And Fashion Nova didn’t stop there. They realized that many people no longer put on their face masks because they believe the coronavirus doesn’t exist, or they forget their masks at home. So, to make it even easier for people to wear their masks, Fashion Nova added face masks to some of their designs.
In their ‘But Make it Fashion Face Mask Mini Dress’, you’ll see that it is easier to put on your face mask when you’re around a large number of people. You can easily hang the mask on your nose by extending the neckline of your dress.
The good thing about Fashion Nova producing novel nose mask designs is that they always make their clothes for everyone, irrespective of body size. So, instead of only people with model-figures getting the opportunity of wearing one of their nose mask ensembles, every lady can wear one.
Fashion Nova hasn’t stopped releasing designs that feature face masks that are easy to wear. As long as the coronavirus remains a pandemic, they will keep looking for new ways to help people stay safe during the crisis.
As promised, Fashion Nova Cares has even been used to do more good. In June 2020, there were protests on the ill-treatment of people of color in various countries around the world while the virus was still spreading.
Fashion Nova Cares pledged $1 million in donations for activism, awareness campaigns, community resources, and other initiatives to put an end to racism. Fashion Nova states that they will keep helping people and working with organizations to make the world a better place.
