Welcome and what to expect below:
Hey there and thank you, thank you, THANK YOU for supporting my work at Content Marketing World! The video above will be a much better introduction to this page than these here words, but in case you can’t play the video for whatever reason, here’s what you’ll find on this page:
- The full stories behind each person appearing in my talk. There’s a lot more to explore with Mike Brown from Death Wish Coffee, Lisa Schneider from Merriam-Webster, Cathy Demesa from Rare.org, and Camille Ricketts from First Round Capital.
- A downloadable PDF (just one page) listing the questions to ask to start trusting your intuition. These are the most practical takeaways from the talk — the methodology — and they can be applied to your upcoming work both big and small.
- A special “sneak peek” episode of Unthinkable! I’d love your feedback as we continue to evolve the show and tell better and better stories.
- My contact information. Whether you have questions or want to explore partnering in some way, feel free to reach out!
Thanks again, my New (or maybe Longtime) CMWorld Friend!
Full Stories from the Speech
Mike Brown, Death Wish Coffee:
Lisa Schneider, Merriam-Webster:
Cathy Demesa, Rare.org:
Camille Ricketts, First Round Capital:
Click the link below to download the file:
New Episode of Unthinkable!
If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs.
Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick Lamar and Nicki Minaj, athletes like LeBron James, and brands like Apple, Sony, Bose, and more, all slug it out to deliver the same message in increasingly expensive ways: “These headphones are the best.”
This is a flashy, fast-paced industry niche.
So what in the heck do we make of Grado Labs?
In 1918, a Sicilian immigrant purchased a small building on a nondescript block in Brooklyn. Over nearly a century, while the world around this building changed at breakneck speed, the world inside plodded along. It was one kind of business, and then, gradually, another. It was led by one generation of Grado, and then, gradually, another.
They don’t advertise, not one cent. They don’t upgrade much, using the same old equipment in the same old building. And they even make their headphones by hand.
So why are they such a success in the digital age?
Contact / Let’s Work Together
For context, I speak, lead workshops and webinars, and love exploring content partnerships in all forms, whether through my show, your existing or aspirational show, or elsewhere.
Email me at firstname.lastname@example.org — or, if this is strictly about speaking, email@example.com is your best bet!
You can also subscribe to my Monday newsletter, which shares new thinking and new stories, plus behind-the-scenes content and host commentary for each episode — almost like “DVD Bonus Features” for the show: