Selling art is what being a professional artist is all about. It doesn’t matter whether you’re a photographer, illustrator or designer; if you want to succeed as a professional artist, you’re going to need to sell your art. While framing and mounting may seem like an afterthought, it is an essential step in showcasing your work and can be a crucial selling point for collectors. Today we’re exploring the importance of framing and how it can encourage more sales. Continue reading to discover how bespoke picture frames can add to your artwork and why they are so important to collectors.
Frame of mind
The frame you select says a lot about your artwork. Although an underappreciated aspect of the art world, frames can leave a lasting impression on the viewer. What immediately comes to mind when you think of the great masterpieces hung in the National Gallery or the Louvre? Beautiful art displayed in elegant frames! Many people associate ornate gilt frames with the artworks of the old masters. These elaborate frames are almost synonymous with the famous works of art that they hold. On the other hand, minimalist, monochrome frames are ideal for abstract or highly illustrative prints. Not only do frames add to the overall appeal of your piece, but they also protect and support your artwork.
Protect your work
Whether you choose a simple black frame or a chic, modern mounting, the primary purpose of framing and mounting remains the same. Frames and mounting are there to protect your artwork from damage. Quality, bespoke framing and mounting are specifically made to display your artwork on the wall, keeping the work flat and protecting it from deteriorating. Proper glazing with a UV filter will keep your pieces from fading or yellowing. In addition, a bespoke custom frame will safeguard your artwork against breakages in transit to or from the gallery, or during shipping.
Sympathy with subject
A well-chosen frame can act as an extension of the work within, adding an atmospheric element that compliments your subject matter. Made-to-measure frames offer a far more comprehensive selection of frames styles and shapes than their ready-made competitors. There is no better choice than bespoke framing if you want a frame that sets your artwork apart from the crowd. Speak with a professional framing service to see what options are available and for suggestions on which framing styles will suit your artworks best. Remember that framing sets the mood for your artwork, so you want a frame that works with your art and doesn’t distract from it.
Why collectors prefer framed art
Pre-framed art offers a unique selling point for collectors. Anyone who has bought a giclee print knows that the art is only half of your purchase. Let’s explore a few of the reasons why collectors prefer to purchase framed art.
Convenience
Art needs a frame or mounting to be hung on a wall, no matter which way you slice it. Since the majority of art purchases are intended for home decoration, frames become an essential part of the art buying process. By giving customers the option to buy work that is already framed, you take the hassle away from the customer and open the door to more sales. All your collectors need to do is find the perfect spot to hang their new artwork. Not only are framed works more convenient for customers, but they will also make you look more professional.
Transparency
When you purchase a picture without a frame, there are automatically hidden costs. Frame prices can vary greatly depending on the style, finish, glazing and size. One benefit of buying framed artwork is that you get the total price upfront. Collectors don’t have to worry about finding a frame that will look good and be within budget; the artwork is sold as a complete piece. When given the option, most customers prefer buying pre-framed artworks.
Quality Materials
Quality matters, especially when it comes to frames. As a collector, you want to invest in artwork that will adorn your home for many years to come. With so many framing options available, many collectors can be overwhelmed and not know which materials will withstand the test of time. Customers can trust that artists who sell framed art care about the integrity of their work. Providing bespoke framing for your artwork ensures that your customers receive quality frames that will perfectly complement your artwork for a lifetime.
