The numbers aren’t the things you’re supposed to master. You’re supposed to master the things that make the numbers go up.
But making the numbers go up isn’t the end goal. The end goal is something that rallies people to do the hard work it takes to make the numbers keep growing.
But keeping those numbers growing isn’t success. Success is the constant improvement upon the value you deliver to your audience.
The numbers aren’t the craft to master, the goal to set forth, or the success to achieve. The numbers are merely signals — ways to describe and discuss what we’re supposed to be great at doing.
Don’t obsess over the signals. Obsess over the things that produce the signals.
Don’t master the numbers. Master the things you’re actually supposed to master. The numbers will take care of themselves if you do.