In Search of the Perfect Writing Process

Jay AcunzoBlog, Podcast0 Comments

What is your writing process?

Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head ’til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It’s like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we’ll unlock all kinds of amazing work.

Today, we go exploring deep into this topic, and we question just how addicting this content-nip really is.

It’s Unthinkable.

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Boston-based bands who helped make this episode sound great: Ballroom Thieves and Crumb



People appearing on the show (in order):

Justin Blackman (Twitter) of

Knar Bedian (Twitter) of


Jay is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, he was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.

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