In the ever-evolving digital landscape of 2025, understanding user behavior is more critical than ever. Heatmap software tools have become essential for businesses, marketers, and website owners looking to optimize their platforms for better engagement and conversion rates. By visually representing user interactions, such as clicks, scrolls, and cursor movements, these tools provide invaluable insights into what works and what doesn’t on your website.
To help you make an informed decision, we’ve compiled a list of the 14 best heatmap software tools in 2025. Whether you’re running an eCommerce store, a content-driven website, or a SaaS platform, these tools are designed to help you enhance user experience and drive results. Let’s dive in and explore the top options!
Best Heatmap Software Tools
It will talk about mapping software tools in this post. Web traffic analysis is a must if you want to make your site better for sales and user experience. One great way to find out which parts of your website people like and which ones need work is to use heatmaps.
This post will discuss the best heatmap software tools to help you create complete heatmaps of your web pages and ensure that they are all working as well as they can.
1. Mouseflow
Mouseflow is one of the best heatmap tools for finding trends in how people use websites and how well they work. Mouseflow makes it easy to make heatmaps for scroll, click, attention, geography, and movement, so you don’t have to guess what’s going on.
You can also use the Session replay tool to see what your guests are doing. The tool tells you exactly what people are doing on your website and gives you automatic Friction Scores to help you figure out what to work on first.
You can also make your funnels with Mouseflow, use form data to get back forms that people have abandoned, and use feedback campaigns to get helpful feedback.
2. Instapage
This is one of the best landing page makers out there. The heatmap software that comes with this platform is one of a kind. You won’t have to buy multiple tools to run your lead generation efforts.
To improve your landing pages, you can use A/B testing, multivariate testing, and powerful analytics tools. You can also create detailed heatmaps of your website users.
With Instapage, you can change landing pages for guests in unprecedented ways. By analyzing how people use your website, you can ensure that each landing page experience is unique for the people you want to reach.
3. Hotjar
Another heatmap tool that only makes heatmaps is Hotjar. Hotjar is different from many of the other tools on this list because it only makes heatmaps, which help you see how people use your website and what they interact with.
You can use Hotjar to make click, move, and scroll heatmaps that show you where your users are focused and where they aren’t. You can also separate heatmaps by device to see how laptop, tablet, and mobile use change how people interact with your site.
4. Clicky
When it comes to web analytics tools, Clicky is best known as a real-time one with a grid-tracking feature that marketers and web designers love. Clicky lets you see, analyse, and do something about your web traffic right away.
Clicky’s heatmap analytics are easy to use and full of helpful information. This makes it perfect for people who are just starting to improve their websites. It gives you an easy-to-understand way to look at how your visitors behave and use that information to increase sales.
5. Crazy Egg
Crazy Egg has a lot of tools, like heatmaps, session recordings, A/B testing, traffic analysis, and polls, that can help you improve your website. It has options that are made for lead generation, e-commerce, agencies, and more.
Snapshots, Crazy Egg’s heatmap tool, lets you see how people use your website by providing different reports, such as a scroll map report, a confetti report, an overlay report, and more. These reports tell you where to place your website’s CTAs and other essential parts.
6. Zoho Pagesense
For big businesses that already use Google Workspace, this is the best mapping tool.
It’s easy for customers to connect it to Google and get all of their info in one place. Because of the integration feature, customers can also quickly use Google Ads to target the right people for their ads.
7. FigPii
FigPii heatmap has all the essential tools you need. It is the best tool for people who want to find ideas for their landing page, web page, or website. It has many valuable features, which are listed below.
8. Mouseflow
Six website heatmap tools are all in one app called Mouselfow. It starts collecting data right away about clicks, scrolls, interest, movement, location, and life. Mouseflow heatmap’s friction store tool shows precisely what needs to be fixed the most.
This makes the study easy. Mouseflow also helps you keep a close eye on what your visitors are doing. They offer a session record feature that makes it simple to analyse data. Customers can also use Mouseflow to get feedback on campaigns, create funnels, create data reports, and more.
9. VWO Heatmap
VWO is an easy-to-use heatmap tool that is slowly becoming more famous. It lets you test multiple variables and see the changes that were made based on user data. Besides this, buyers also get A/B testing for every part of the site. VWO has a tool for on-page surveys that give a lot of information about what’s wrong. The observation tool lets you make notes at certain times and places that you can use later.
10. Glassbox
Lassobox finds weak spots in your sales funnels and gives you AI-powered suggestions for how to make things better.
Its interaction maps show a variety of measures, such as click rates, focus time, errors, struggles, and how they affect sales. Glassbox also knows how far people usually scroll down a page, which makes sure that people see your material. It also shows you what makes your audience interested by showing you the percentage of people who clicked on an element after watching it.
In-page analytics in Glassbox make it easy to see which content buyers are most interested in, which helps you make intelligent choices about what content to create next and how to use your resources.
11. Microsoft Clarity
Clarity is a free tool from Microsoft that lets you analyse how people use your site. It has features like session records, heatmaps, and automated insights, and it works with Google Analytics.
Its quick click, scroll, and area heatmaps show you right away which parts of your page are the most interesting to visitors and how far they scroll.
Clarity’s session recording tool lets you see where your users got stuck or abandoned your website by following their footsteps backwards. Each recording shows a detailed user timeline that lets you see where they started their trip on the site and how they got around it. Further, you can see helpful information such as the user’s address, device, operating system, and the amount of time they spent on-site.
12. UXtweak
All-in-one UX research platform UXtweak has a lot of valuable tools for making websites and apps more straightforward to use, from the prototype stage to production. At any point in the development process, it can be used for usability testing, the study of information architecture, and the analysis of user behaviour.
Companies can use UXtweak’s powerful heat mapping software to see how people use their digital goods. It has session recording, scrollmaps, clickmaps, and deep analytics. One Session Recording tool lets you see what your users click on, what interests them, and where they get stuck.
13. Attention Insight
Attention Insight is heatmap software that gives you predictive heatmaps made by AI. This lets you make design choices that are centred on the user and based on data without having to collect data, which is a time-consuming process. Attention Insight uses AI-generated attention analytics to help you test your design ideas for success while they are still being designed.
14. Plerdy
Plederdy has a set of tools for improving conversion rates, including a useful mapping tool. With the heatmap tool, you can see details about clicks, mouse movements, and scrolling from any of your pages. You can also use the Plerdy heatmap tool to see where people click on your web pages and change the layout to make it better.
Plerdy has a heatmap tool, as well as an SEO checker, a conversion funnel analysis tool, software for pop-up forms, and other tools. The cool thing about Plerdy is that the free version lets you see up to three heatmaps a day.
